cogwheel-marketing

How to Maximize the Launch of Your Hotel Digital Presence
A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website

Strategies For Marketing Your Pet Friendly Hotel
So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel
Strategic Integrated Campaign Elevates Visibility & Conversions
This New York Venue experienced a measurable boost in web traffic, inbound leads and conversions, demonstrating power of an integrated marketing campaign
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out
Maximizing Share of Voice and Prioritizing Direct Bookings
An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs
Breaking Free from OTAs with Paid Search (Case Study)
The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com
4 Ways to Maximize the Marketing Agency and Hotel Relationship
Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs
Branded Hotel Opening: How to Build Awareness with Paid Search
By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features
Developing a Social Media Plan For Your Hotel
Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media
How to Optimize for Marriott SEO
Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins