cogwheel-marketing

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins

No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

As a leadership team, you should go through a 30-point checklist audit to try to find your gaps to help lead your hotel’s digital marketing strategy