cogwheel-marketing

Hotel Alert: Check Your Distribution Networks for Old Photos
Someone on your team goes in to delete the old photos again, and the next day or the next week, there is that pesky image yet again

Reviews to Reservations: Leverage Guest Feedback to Drive Bookings
Google heavily incorporates reviews in its local search algorithms, meaning higher ratings significantly boost your hotel visibility and improve ranking

Backlinks and the Importance in SEO Strategy
Google’s page ranking algorithm accounts for backlinks as one of their criteria as it’s a sign of trust and authority from other highly ranked sites

8 Simple Steps for Hotels to Run a Successful Facebook Ad
Facebook ads are one of the best forms of Awareness advertising through Paid Media. We walk you through how to create and launch a Facebook ad

How to Maximize the Launch of Your Hotel Digital Presence
A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website

Strategies For Marketing Your Pet Friendly Hotel
So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel

Strategic Integrated Campaign Elevates Visibility & Conversions
This New York Venue experienced a measurable boost in web traffic, inbound leads and conversions, demonstrating power of an integrated marketing campaign

Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

Maximizing Share of Voice and Prioritizing Direct Bookings
An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Breaking Free from OTAs with Paid Search (Case Study)
The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com