cogwheel-marketing

7 people on mobile and tablets reflecting importance to hotels in developing a digital presence

How to Maximize the Launch of Your Hotel Digital Presence

A digital presence strategy for your hotel should drive traffic and revenue to your lowest cost of sales channel – your website

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dog laying on magazine reflecting importance of marketing your pet friendly hotel

Strategies For Marketing Your Pet Friendly Hotel

So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel

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Strategic Integrated Campaign Elevates Visibility & Conversions at Hotel Event Venue

Strategic Integrated Campaign Elevates Visibility & Conversions

This New York Venue experienced a measurable boost in web traffic, inbound leads and conversions, demonstrating power of an integrated marketing campaign

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mind the gap reflecting how hotel digital marketing can bridge the gaps in a hotel commercial strategy

Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

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person shouting through a loud hailer reflecting the importance to focus on share of voice and prioritize direct bookings

Maximizing Share of Voice and Prioritizing Direct Bookings

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

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person on a laptop making a hotel bookings either via an ota or direct on the hotel website

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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multiple people in the shape of hands coming together in the same way hotels and marketing agencies can maximize their relationship

4 Ways to Maximize the Marketing Agency and Hotel Relationship

Effective collaboration ensures that marketing agencies and hotels can leverage strengths, streamline communication, and tailor strategies to specific needs

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hand on computer mouse overlayed with a dollar image reflecting the hidden costs of paid ads and why hotels see a poor return on ad spend

Branded Hotel Opening: How to Build Awareness with Paid Search

By leveraging Paid Search prospecting strategies, hotels can target potential guests based on their interests in the destination, attractions, and Features

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megaphone with various icons coming out of it reflecting the importance for hotels to create the right social media strategy for their specific property

Developing a Social Media Plan For Your Hotel

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

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letters spelling out seo for an article about how to optimize for marriott seo

How to Optimize for Marriott SEO

Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins

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