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The guest experience needs to be good, and consistent, across all channels, from website to the app, the booking experience and on-property experience

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Especially accelerated by the pandemic, consumer habits and guest expectations have changed far beyond the capabilities of the PMS of the past

In the hotel industry, and other industries, we can use competitive analysis to gauge the market. But what is it, why should we do it and how to we do it

From direct bookings and OTAs to pricing strategies and guest experience, here are four major areas to help build an effective rooms distribution strategy