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Changing Hotel Marketing Landscape and How to Prepare
Hospitality businesses that dedicate time to their marketing efforts utilizing the latest in technology will reap significant benefits in 2024
6 Strategies to Keep PACE With Changing Traveler Behavior
Hotel Leaders must be ready for a seismic shift in traveler behavior that affects everything from demand and distribution patterns to length of stay
Is an Overbooking Strategy Right for Your Property?
While for some hoteliers it’s best to avoid overbooking altogether, for others, a good strategy can increase revenue and improve occupancy
Trivago Free Booking Links: How They Work and Benefits
Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings
Disney-fication of Travel: Make Guest Experience Magic with Automation
Guest experience is a hotel’s lifeblood and therefore no hotel wants to misapply automation at the expense of crucial human interaction
3 Disruptive Shifts in Travel Search Every Hotel Should Know
We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit
Top 5 Technology Investments for Independent Properties
These are the top 5 hotel technology investments independent properties plan to add or upgrade in the next two years
9 Benefits of a Hotel Chatbot and Key Features to Look For
While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks
What Is a Hotel Rate Shopper and Why Do Hotels Need One?
The ultimate objective of rate shopping is to achieve maximum revenue, grow ADR and occupancy and capture optimal business mix
Instagram for Hotels: What to Post and Features to Use
Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy
