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How to Conduct Your Hotel SWOT Analysis in 6 Steps
In hotel management, the SWOT analysis framework serves as a guide to understanding the position of your hotel within the market
15 Innovative Hotel Advertisement Examples (+How To Create Ads)
Learn more about the importance of hotel advertising, the best ways to promote your property, and 15 innovative hotel advertising examples
5 Technology Trends Changing The Hotel Guest Experience
The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey
How to Build Optimal OTA Mix in a Dynamic Distribution Environment
To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:
4 Easy Ways to Instantly Improve Your Hotel Website Visibility
Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes
Understanding the Role of Bed Banks in Hotel Distribution
One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks
Managing Hotel Guest Communications For The Modern Traveler
In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications
How to Use Data Analytics to Improve Your Hotel Performance
Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction
SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try
SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs
What Is Hotel Metasearch Marketing?
Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings