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The guest experience is the sum total of a guest’s interactions with a property and its team members throughout the guest journey

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

Many independent hoteliers ask themselves, can I improve my website performance without advanced SEO? The short answer is, yes

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

In addition to preventing common mistakes, it’s also important to take a proactive approach to managing guest communications

Data analytics have all sorts of applications, among them is finding ways to increase revenue, save costs and improve guest satisfaction

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings

While there are many ways to increase your hotel revenue depending on your property’s needs, here are 15+ tactics to get you started

Guest feedback is a gift. As a hotelier, you can’t be everywhere at all times, so you rely on guests to share what they’re thinking, experiencing and feeling