channels

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

The hotel distribution landscape is as dynamic as ever. Success in this ever-changing environment requires responsiveness and swift action

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

Summer is coming and tourists want to travel. Make sure your marketing is up to date on all channels to attract guests to your hotel, not the competition

These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter