channels

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs:

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

These are especially important as hotels look to optimize their booking channel and increase conversion rates, which have historically been very low

Using a channel manager is the most effective way to keep on top of reservations so you can negotiate best rates and, ultimately, maximise your profit

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

Hoteliers now need to ask themselves what the actual cost is of acquiring reservations through a booking channel and how much of that demand is needed

For all the new and established hoteliers, it is time to consider the change and leverage the potential of the new trends in hotel distribution management.

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?

Metasearch is more productive and profitable than ever and, as the channel continues to grow and machine learning benefits compound at a campaign level