channels

We explore various types of online distribution that every hotel should embrace to maintain their prominence in the eyes of potential guests

In today’s complex distribution landscape, more hotel companies are transitioning to a CRS-centric strategy to leverage the advantages

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

Through these strategies, you’ll be equipped to navigate the complexities of distribution channels and offer exceptional guest experience

In a dynamic landscape of hotel distribution, maximizing the performance of distribution channel management is crucial to stay competitive and drive revenue

Following the path of virtuosity in the marketing ecosystem, we must try to avoid temptation and stay away from the seven deadly sins of distribution

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

Channel management involves identifying and using the most effective online distribution channels, such as OTAs, direct booking engines, metasearch, etc.

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand