channels
Reduce OTA Dependency and Take Control of Your Booking Channels
Reducing your ota reliance doesn’t mean turning away from these platforms entirely. Instead, it’s about strategically shifting more of your bookings
Maximise Hotel Revenue With Effective Sales Channel Distribution
It is crucial hotels closely manage distribution of rates and inventory to prevent revenue loss, overbooking, or increased fees from third-party channels
Busting Today’s Hotel Distribution Myths
Hotel distribution is a multifaceted domain which presents significant opportunities for growth and revenue optimisation and remains underutilised
5 Ways Hotels Can Use Generative AI To Improve Their Direct Channel
The content on your website is crucial. By employing the help of Generative AI, you can significantly reduce the time spent on content creation
Measuring Distribution Costs and Managing Channels
A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager
Why Channel Management is Critical for Hotel Growth
Channel management oversees the distribution of your rooms. Enabling you to adjust room availability and rates across channels in real-time
The Most Profitable Marketing Channels for Hotels
When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases
The Evolving Role of a Hotel Channel Manager
Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch
Challenges of Selling ‘Extras’ in Your Direct Channel
We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations
Best Hotel Booking Apps for Independent Hotels
Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays
