channels

Even though online marketing is not exactly a new strategy, the best channels and practices are constantly evolving and the rules of the game keep changing

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed

With increasing guest acquisition costs through OTAs, hoteliers need to rethink distribution, their effective channel strategy, and recharge direct bookings

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more

What you really need are ways to increase your revenue or cut your costs: upselling is a rare gems that provides just that

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

Ensuring your direct sales maintain their quota is in your hands. If you wait for everything to return to normal, OTA’s will be the ones to exploit change.

Central to a sustainable de-risked distribution strategy will be optimizing your distribution health – both in terms of rate integrity and visibility

Direct selling, both telephone and website, has gained a large share of sales during the pandemic, demonstrating its great sales capacity and resilience

Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR