booking

Seeing that 0.1 second improvement in loading speed on a mobile website increased conversion rates by 10.1%, this presents a huge opportunity

Sources said OTAs share a responsibility for the industry’s recovery after making a great deal of money selling hotel rooms they never owned

You can’t control the number of people who decide to travel. This means hotel revenue will be taking a hit so you must focus on upselling.

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

Properties with high booking numbers are outside cities as people feel more comfortable in an area where they can practise social distancing

Following widespread re-instated quarantine requirements or travel warnings across Europe, we’ve seen a sharp sentiment change across EMEA

We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives

Looking at domestic travel changes in APAC since 5th April, Flight and hotel search and booking trends correspond in following countries:

One area in greatest need of reconsideration is the focus brands have put on driving direct bookings by turning off activity with OTAs