booking

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Fully understanding and optimizing your search and booking data is critical for driving revenue and strengthening engagement with travelers

In today’s discussion we take another look at the German hotel market as Pontus reviews Winter 2022 and looks ahead to the Summer season coming up

Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after

The cost of hotel customer acquisition is what you pay to acquire a new guest. That includes marketing, reservations and the cost of serving the guest

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

The revenge travel trend seems to be holding strong, and exponential levels of demand and direct bookings seem likely to continue in 2023

As a bottom-of-the-funnel tool, advertising on metasearch exposes your hotel to traffic who are ready to book and are actively searching for your brand

Just like Google, trivago has enabled free ads, which are ads that do not require a bid on the metasearch engine

We focus on the peculiarities, best practices, and other aspects of booking.com and provide some insights to help you set up in the best possible way