booking
TravelClick data show increased transient travel, bookings down
Major North American markets are seeing strong transient booking numbers from both individual business and leisure travelers. According to data from TravelClick’s November 2015 North American Hospitality Review, North […]
Hotels must dig deeper into CRM data
CRM data combined with audience data from website visits could give marketing campaigns a personal and relevant boost. David Benady reports Hotels and travel brands are sitting on a goldmine […]
Corporate Travel giant’s take on rapidly changing sector
As the likes of Airbnb, Booking.com and others jostle for a slice of the corporate travel market, existing players watch intently from the sidelines. This is a market that is […]
Digital and Mobile Driving Hotel Bookings & Revenue Growth
Last month, TravelClick’s October 2015 North American Hospitality Review revealed that North American hotels were overcoming declining reservation pace to improve their average daily rate (ADR) performance. Now, data from the […]
Booking.com tells hotels it’s not a zero-sum game
Pepijn Rijvers knows more than most about Booking.com’s meteoric rise. Last April, Rijvers became CMO of Europe’s largest online travel company, which also happens to be the key engine behind […]
Most Digital Travel Bookers Will Use Mobile Devices
It seems Americans don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, […]
The online travel triangle: mobile, data & customer
“What customers want is communication, information and control.” The statement came from Dara Brady, Ryanair’s head of digital experience at recent keynote address to an EyeforTravel audience in London. He […]
Expedia casts fresh light on traveler behavior
“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]
Why the hotel industry isn’t afraid of Airbnb (yet)
According to venture capitalists, Airbnb is worth $25 billion—more than major hotel chains Hilton ($24.1 billion market capitalization), Marriott ($18.7 billion), Starwood ($12.7), and Wyndham ($9 billion). But that doesn’t […]
Revenue Strategy Reaches Hotel Students
Essec’s Online “Fundamentals of Revenue Management” Course, Powered by Duetto, Registers More than 1,300 Students in Less than a Week London, November 16, 2015 – As higher education goes online […]
