booking
Winning Mobile Bookings In Metasearch
NB: This is an article from Koddi It’s cliche to say, but mobile has been and continues to be one of the areas where we see the most growth. Not […]
Hotels Won’t Back Down on Pushing Direct Bookings
Are hotels direct booking efforts really working? That was the question on many analysts’ minds during the first quarter earnings calls hosted by major U.S. hotel companies. While Hilton and […]
TripAdvisor chief on Instant Book and hotel direct campaigns
TripAdvisor president and chief executive Steve Kaufer admitted there was initial push back from hotels about Instant Book because he did a “phenomenally terrible” job explaining it. Speaking at this […]
As Big Players Diversify, Hotels Pursue New Strategies
Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]
IC Hotels reaches 18 per cent direct bookings
Turkish hotel group, IC Hotels, claims it now achieves more than 18% of bookings from direct marketing campaigns and as a result reduced commission levels to 3%. IC Hotels has […]
10 key learning points from Hoteliers at WIT (Pt 1)
Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]
Book. Stay. Go. Launches SaaS Marketplace
Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]
Big Data Look Into MENA Travel Uncovers New Insight
NB: This is an article from Adara Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel […]
The rise of mobile and social as performance channels
Performance marketing platform Criteo saw mobile business breach the critical 50% threshold last quarter, underlining why travel firms must have cross-device insight. Speaking to Travolution after Criteo issued a three […]
Turning the Luxury Hotel Experience into Online Bookings
NB: This is an article by Jennifer Alberts, Account Supervisor at HeBS Digital Though the economy travel landscape continues to change, luxury hotels are as prosperous and popular as ever. […]
