booking

Criteo data deep dive charts rise of mobile

An analysis of mobile travel bookings has underlined the rapid growth of business being done via handheld devices. While mobile overall accounts for 23% of travel bookings globally, up from […]

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Chinese Website helps AccorHotels increase direct bookings

One year after revamping its accorhotels.cn Chinese-language website, and proving the power of the Chinese market, AccorHotels has seen a 53% increase in direct bookings revenue across its Asia Pacific […]

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UK TMCs turn back on Lufthansa’s GDS fee

The majority of UK travel management companies are turning their back on Lufthansa’s €16 GDS fee. Two-thirds (67%) of the Guild of Travel Management Companies’ membership have declared that they […]

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Social responsiveness doesn’t increase engagement

Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings […]

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Last minute bookings: Run at 100% occupancy!

The growth in last-minute bookings offers an opportunity for hotels to shift stressed inventory – but only if they have the right systems in place. This SiteMinder blog offers advice […]

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Reducing friction is key to any modern pricing strategy

Nobody wants to stand in the way of the booking, but what revenue managers should really be striving for is engagement. Reducing ‘friction’ in the travel planning process seems to […]

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Hoteliers, disrupt before someone else does

Fundamental changes to the digital landscape are giving rise to a new breed of travel distribution competitor. Here’s how hoteliers can combat them. Hotel distribution companies face fundamental disruption as […]

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Increase Bookings With Color Psychology

How can colour be used to power up your hotel website for maximum conversions and bookings? Color influences our perception. It can change the way we think and feel about […]

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As OTA Giants Rise, Google & Amazon Wait Their Turn

In the never ending battle between hotels and online travel agents, the first quarter of 2015 saw OTA gaining valuable ground. Already, the distribution channel which includes players like Expedia, […]

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Savvy Independent Operators Drive Loyalty and Revenue

Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. “We know our guests and keep them coming […]

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