booking
Hilton to ease mobile booking via TripAdvisor network
Hilton, one of the most popular hotel chains in the world, is upping its ease of booking factor for mobile customers by integrating with TripAdvisor. Through a partnership with the […]
Increase Hotel Bookings based on Google’s ‘Traveler’s Road to Decision’
As we begin the new year, hoteliers will probably be thinking of new ways to get eyes on their hotel websites and more potential guests interested in their hotel. However, […]
TripAdvisor Instant Booking: Testing, Learning and Confusing
Consider the scenario that you are a loyal TripAdvisor user, always scoping out its consumer reviews of hotels before choosing where to stay, and you’ve even booked a hotel on TripAdvisor […]
Maximize your hotel’s direct bookings: Sabre & IDeaS webinar
When it comes to pricing and revenue management, one of the biggest challenges for hoteliers is creating a strategy that captures as much revenue as possible while also considering guests’ […]
Technology helps you understand your customers, not just acquire them
For most people, gone are the days when you popped into your local travel agent on the high street to book a romantic honeymoon to Venice or a family holiday […]
How can travel brands avoid own goals with better web user experience
It used to be relatively straightforward to predict annual online spending habits in the travel industry. January and July would form two travel “peaks”, with spending rising as holidaymakers book […]
Digital Trends for the Hotel Industry
Welcome to the first edition of our digital trends report, designed to be the essential companion for the savvy independent hotelier. Our conversion optimisation, revenue management and marketing specialists, along […]
How to meet today’s hotel guest expectations
Long gone are the days where a website with an online booking option is sufficient to attract guests to your property. Today’s savvy consumer craves personalised, immersive experiences. They want […]
Airbnb: Why Tourists Choose It and How They Use It
This report presents a summary of the key findings and implications from a study entitled “Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts.” It was found […]
When a direct booking maybe isn’t direct – blurred lines in travel distribution
Where does the intermediary’s relationship with the customer end and the airline’s begin and what exactly is a direct booking? When you gather travel distribution execs together, inevitable discussions ensue […]