booking

Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay

Flow through is a key profitability metric. It’s useful for spotting cost issues that might not be obvious when you’re focused on boosting bookings

Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue

Platforms like Perplexity, particularly as they develop agentic capabilities, might be the start of a transformation in how travelers find and book hotels

Here is the March round up of 11 Hotel Success Stories from our Expert Partners touching on revenue, bookings, guest experience and engagement. Atomize, BEONx, Lybra, The Hotels Network, Userguest […]

Mobile is no longer just a secondary channel – it’s a key battleground for direct bookings. As of June 2024, 70% of the world’s population (5.68 billion people) use mobile […]

April and May are traditionally unpredictable months for hotel occupancy. Here are 5 strategies to help maintain strong occupancy through this period

No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line