booking

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website

There are many providers that could be considered among the best third party hotel booking sites, but not every site is the right choice for your business

Here are some statistics that highlight the importance of hotel website marketing and search engine marketing to drive direct bookings and generate revenue

Have customers abandoned their carts or are they abandoning the checkout process? Let’s explore the differences and some of the solutions for each

When you’re plotting out your autumn campaign strategy, make sure you include all the potential online channels your guests could be spending their time on

Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking

We explore how Google’s new search experience, short-form videos, and conversational AI will impact travel search and how independent hotels could benefit

Instead of sending users off to another site, Trivago Book & Go lets users book from within the Trivago site. It is a feature offered to certain hotels

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy