booking

A Hotel conference creates steady, high-value bookings by combining event space, accommodation, and catering into one integrated revenue stream

Growth opportunity in loyalty is not reshaping behavior of top 10 percent; it is activating the silent middle; millions who gain points but don’t use them

The AI hotel booking assistant changes the dynamic completely. It never clocks out, never hesitates, and never leaves a guest hanging

These predictions outline how hotel marketing is evolving and how you can increase direct bookings and strengthen visibility across answer engines

Guests are actively looking for meaningful, last-minute gifts, and an experiential voucher continues to outperform physical products

As a visitor levy starts to roll out, you will face an extra cost on bookings in some locations and you will need to make a decision

AI-driven search, zero-click results, and the rise of “AI Engine Optimization” (AEO) are starting to change the rules for how hotels get found

Converting an OTA booking into a direct booking guest isn’t just smart marketing; it’s essential for your long-term profitability

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools