booking

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MCP: A Hotel Bridge in The Era of AI Assistants and LLMs

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

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How AI is Reshaping the Inspiration Booking Journey for Hotels

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools

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How Email Marketing Is Reducing OTA Dependence in Luxury Hotels

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

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Direct Bookings Are Not Free And You Should Know The Cost

Here is the truth: direct bookings are not free. They require significant investment, ongoing effort and a strategic approach

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How Guest Feedback Data Shapes Your Hotel Success

When a potential guest hears real feedback from real travelers, trust grows and direct bookings follow. Those are the stories you share

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Overcoming Pre-Arrival Noise: How to Stand Out From Other Hotels

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel

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different generations accessing technology to look at a hotel highlighting the increasing trend of multigenerational travel and why it matters for small hotel owners

Why Multigenerational Travel Matters for Small Hotel Owners

This article provides actionable strategies to help independent hotels capture multigenerational bookings and turn them into repeat guests

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4 Tools to Convert Hotel Black Friday Sales (Beyond Email)

When the rush of Black Friday begins, hotels that convert best aren’t necessarily those offering big discounts, they’re the ones communicating smarter

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How Payment Options Impact Your Booking Engine Conversion

Guests are used to one-tap payments or locally trusted methods for most things online. When your booking journey feels rigid, OTAs instantly seem easier

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Is Your Hotel Booking Engine Ready for Winter?

Your OBE doesn’t just capture bookings, it convinces lookers to book. Here are some impactful ways to get your booking engine winter ready to drive bookings

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