booking

Customer effort is a metric used in hotels to measure guest satisfaction. It is all about how easy it is to stay in your hotel, from booking to post-stay

On the upside, strategic overbooking can lead to higher occupancy and increased profitability. On the downside, there is always the risk of overshooting

This New York Venue experienced a measurable boost in web traffic, inbound leads and conversions, demonstrating power of an integrated marketing campaign

Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics

The “weighted by recency” approach in the review score update shifts focus to prioritize recent feedback, offering a current view of guest experience

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

Instead of waiting until January to launch campaigns, hotels can capitalise on the post-Christmas buzz by kicking off their marketing efforts early

There are substantial benefits to price optimization. It helps you maximize revenue during high-demand periods and avoid underpricing at slower times

Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?