BEONx

Revenue management automation has been around for a number of years now. However, we now need to start thinking about automation at a higher level

Most professionals in the hospitality industry now recognise that strategic revenue management is one of the key levers of business success

Whether you rely on attribute-based pricing or demand-based pricing, it’s important to find a balance between direct bookings and bookings via OTAs

Let’s explore how exactly you can use machine learning to streamline and enhance your revenue management processes

Yield management controls enable you to filter your demand so that you can attract the most profitable market segments to your hotel

Because total revenue definition takes into account every revenue stream, you should also include the following additional revenue metrics in your strategy

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

We look at what a data driven strategy is, and how the right tools can help access meaningful and measurable results that help you react to market trends

Attribute based pricing is establishing itself as the future of hotel booking. It’s a highly effective pricing strategy to drive revenue and increase profit

There are a number of ways that digitalisation can help you create a more efficient business model for your hotel and boost your profits