airlines

Is personalisation a threat to managed travel, or a benefit that’s being delivered too slowly? Both, it seems… The potential impact of personalisation and the use of data on the […]

One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]

Tom Bacon finds inspiration in a blog by Levi Brooks and applies this to the field of airline revenue management Certain business problems are recurrent – and we are geared […]

Does your pricing strategy have cobwebs? Was it developed at a different time in a different market context? Could it use some ‘spring cleaning’, disposing of practices that don’t make […]

NB: This is an article by Maksim Izmaylov of Roomstorm, via Tnooz Have you ever heard of the term “distressed passengers?” “Distressed passengers” is the industry name for airline customers […]

With Facebook making headlines this week as it launches ‘ Bots on Messenger ’ where does the travel industry stand? Pamela Whitby takes a look ‘The chat bots are coming’, […]

Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]

  NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]

  Ancillary revenue guru IdeaWorks has taken a detailed look at six airlines post-booking email marketing efforts and suggests that “simplicity can be a virtue”. Last December it made one-way […]

  The hotel industry considered whom it most admired. The answer was: the airline industry. Yes, that wily cartel of misbegotten nickelers and dimers who delight in making planes narrower, […]