airlines

How Ryanair developed multi-platform digital experiences

One of the contradictions of the digital world is that, historically, the process of researching and booking a holiday has been one of the most stressful things you can do […]

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Rethinking questions can deliver fresh Revenue insights

Tom Bacon finds inspiration in a blog by Levi Brooks and applies this to the field of airline revenue management Certain business problems are recurrent – and we are geared […]

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Now time for Airline pricing spring clean

Does your pricing strategy have cobwebs? Was it developed at a different time in a different market context? Could it use some ‘spring cleaning’, disposing of practices that don’t make […]

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True cost of poor customer service

NB: This is an article by Maksim Izmaylov of Roomstorm, via Tnooz Have you ever heard of the term “distressed passengers?” “Distressed passengers” is the industry name for airline customers […]

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Travel and the chat bots

With Facebook making headlines this week as it launches ‘ Bots on Messenger ’ where does the travel industry stand? Pamela Whitby takes a look ‘The chat bots are coming’, […]

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Three steps for airlines to enhance yield management

Yield management refers to an airline’s effort to effectively manage supply and demand mismatches using scientific pricing strategies. It’s a practice that can be fine-tuned with the help of personalized marketing. […]

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Data suggests airports are wasting time with mobile apps

  NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]

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Airlines: Don’t crowd the inbox

  Ancillary revenue guru IdeaWorks has taken a detailed look at six airlines post-booking email marketing efforts and suggests that “simplicity can be a virtue”. Last December it made one-way […]

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That New Hotel Charge You Really Hate? It’s Here To Stay

  The hotel industry considered whom it most admired. The answer was: the airline industry. Yes, that wily cartel of misbegotten nickelers and dimers who delight in making planes narrower, […]

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Travelport enjoys hotel booking role and payment IT growth

  Travelport hopes to strengthen its position as one of the leading hotel distributors after seeing its total number of booked room nights increased to 65 million in 2015. The company has […]

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