A hotel’s personalization of service is the key to create an unforgettable experience for guests. A personalized hotel experience goes beyond the kind of amenities you have or discounts in store. What makes a hotel’s guest experience such an important subject? Independent hotel owners competing with larger brands need to set themselves apart from the competition. This is a surefire way to gain repeat guests and position your property right.
With advancements in technology, you can sell your hotel guest experience to keep travelers engaged at your independent property. Guest personalization in the hotel industry goes beyond addressing your guest by a name. And, any business that is about customers is definitely in the people business!
An immersive experience holds value even for guests who prioritize hotel bookings over the pricing factor. Guest personalization in the hotel industry is therefore the buzzword that continues to dominate the US market this year. This is no longer an option – it is mandatory for independent hotels to deliver personalized experiences. It is anticipated that our digital universe would have grown by 2020*. (From 4.4. Zettabytes today to 44 zettabytes.) You shouldn’t really be worried about the shortage of guest data. According to a report by Google, guests are showing preference to book on their smartphones (79%) which also indicates the need to adopt technologies to reach your target group across the globe.
How independent hotel owners can provide a personalized hotel experience in 3 easy ways
A personalized hotel experience is often misunderstood as a complicated process which burns a hole in the wallet. However, there are different ways to personalize guest experience without increasing your costs. All you need to do is listen to what your guests have to say to discover endless opportunities to serve them better.
Let’s take a quick look at how your hotel can add the personal touch to create to the ‘wow’ factor.
