Revenue Managers have taken the Five Ps from Marketers
For years, we’ve all been reading about the need to coordinate the activities of Revenue Management and Marketing into one synergistic Revenue Generation process. In practice what is really happening […]
Beware the Hotel Data Divide
It’s a phenomenon that’s gaining momentum in the hospitality industry. The Data Divide refers to the gap between hotels that have access to predictive data, and those that don’t. In […]
Most Digital Travel Bookers Will Use Mobile Devices
It seems Americans don’t mind booking accommodations and airfare on small screens. In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, […]
The online travel triangle: mobile, data & customer
“What customers want is communication, information and control.” The statement came from Dara Brady, Ryanair’s head of digital experience at recent keynote address to an EyeforTravel audience in London. He […]
Expedia casts fresh light on traveler behavior
“Half of my advertising is wasted, I just don’t know which half,” is the famous quote from decades ago by Philadelphia department store owner John Wannamaker. That sentiment is still […]
The Perils of Using an Open-Source CMS
Utilizing an open source content management system (CMS) like WordPress is in stark breach of a hotelier’s fiduciary duties and exposes them to great security and vulnerability risks hotel managers […]
Why the hotel industry isn’t afraid of Airbnb (yet)
According to venture capitalists, Airbnb is worth $25 billion—more than major hotel chains Hilton ($24.1 billion market capitalization), Marriott ($18.7 billion), Starwood ($12.7), and Wyndham ($9 billion). But that doesn’t […]
8 Best Practices for Hotel Revenue Managers
The 10,000 or so hotel revenue managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well prepared […]
A Revenue Managers Guide to Surviving the Awkward Teenage Years
Revenue management is a relatively young discipline in the hotel industry. Hotels only started to broadly adopt revenue management processes and systems in the late 90s and early 2000s. While […]
Average Daily Rate Growth Continues to Lag Expectations
Average Daily Rate Growth Continues to Lag Expectations, Despite Peak Occupancy Levels, says PwC US An updated lodging forecast released today by PwC US expects revenue per available room (“RevPAR”) […]
