Airbnb Risky Tricks To Boost SEO
NB: This is an article from All About Airbnb Airbnb has recently launched a new set of HTML widgets and badges to help hosts promote themselves and obtain more […]
How an independent hotel can maximise Facebook
At the end of September 2015, Facebook had over 1.55 billion monthly active users, which is a 14 percent increase over the same period of the previous year. Furthermore, […]
How can hotels personalize experience to compete
NB: This is an article by Anton Schubert of eConsultancy. My aim with these articles is to cover some of the most important needs in hospitality and explore how […]
Is modern SEO more than the sum of independent parts?
When you think of SEO, what do you actually think about? If you were going to “practice” SEO, what would you be doing? Would you be writing content? Analyzing […]
User Experience: Thinking Beyond Keywords in SEO
NB: This is an article by Marco Braggio, an SEO expert and consultant with Leonardo Congratulations! You have a job working for Google. What? You didn’t know that you worked for […]
Drive direct bookings by getting to know your guest
NB: This is an article by Nicki Graham, Marketing & Communications Manager at Guestfolio We all know why hoteliers use OTAs. They are there to help you out, keep revenue […]
The Future of Hotel Distribution and Online Marketing
NB: These are extracts from a recent whitepaper by Peter O’Connor in conjunction with SiteMinder and Revinate Peter O’Connor, Ph.D. is Professor of Information Systems at ESSEC Business School, […]
The Data Driven Hotelier
NB: This article is based on extracts from a whitepaper report by ALICE Whether it’s used for understanding guests habits, analyzing TripAdvisor reviews, or improving service times to shave precious […]
Hey Big Spenders! Elite Traveler Insights
NB: These are extracts from a whitepaper report produced by ADARA ADARA has identified, through data driven research, that marketers should challenge how they target Elite Travelers. Contrary to […]
Empty car park spaces can drive additional revenue
Empty spaces in your hotel car park? You could be making £60,000 per year in additional revenue. Car parking is the latest ancillary revenue stream which hotels are only […]
