Revenue Management: Decisions vs Recommendations
In today’s world of innovative technology, it’s interesting to think about the automated outputs of our industry’s revenue management systems. In fact, a recent conversation around a colleague’s experience with […]
Is a Hotel Website on WordPress Really Free?
One of the major forces transforming hotel marketing today is technology. Software-as-a-Service (SaaS) solutions are presenting more choice than ever before to accommodation providers on how to market their property. […]
Digital Travel Trend Report and Statistics 2016 SEO
Globally, we spend more on travel related goods than in any other industry. This is supported by consistent growth in digital travel sales across the board in every region, and […]
How A Loyalty Program Can Become a Retention Hub
It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. As more and more […]
The power of email automation
Once a guest has signed up to receive information from your hotel, or carried out a transaction with your hotel, they have consented to receive information from you, either in […]
3 Things Hotel Marketers Can Learn From Uber
Over the last 10 years, industry disruptors have rocked the business world in ways we’ve never seen before, and leading the charge is disruption’s poster child, Uber. Not only has […]
Rethinking questions can deliver fresh Revenue insights
Tom Bacon finds inspiration in a blog by Levi Brooks and applies this to the field of airline revenue management Certain business problems are recurrent – and we are geared […]
6 lessons your hotel should follow to maximize bookings
Albert Einstein famously once said: “Education is not the learning of facts, but the training of the mind to think.” The most successful hoteliers are savvy operators constantly on the […]
Trends in Hotel Attrition and Cancellation Revenue
Historically, if a guest notified a hotel that he would not be checking in at 6 p.m. on the day of arrival, that was usually sufficient to waive any […]
U.S. Hotels on Alert After Q1 Occupancy Decline
The U.S. hotel market suffered a 0.5 percent decline in occupancy during the first quarter of 2016. This is the first year-over-year decline in occupancy since the fourth quarter of […]
