Thanks to efforts of global influencers like Elon Musk, Facebook & Google internet access has accelerated faster than ever before with *over 3 billion people gaining online access as of 2015. […]

The “Live There” campaign from Airbnb reveals an intention to target a new demographic – after traditionally looking to connect with Millennials, it is now marketing to families. The ad […]

Measuring the success of your social media efforts is a must, regardless of what channels hotels are using. What’s even more important is making sure that you are paying attention […]

Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s […]

  From significant capital costs in construction or asset acquisition to ongoing operating costs, hotels come with a hefty price tag – just ask any hotel owner. In today’s competitive […]

Stronger international demand and the first positive month for domestic business travel in over a year propped up growth in April 2016 according to the U.S. Travel Association’s Travel Trends […]

Hotelsoft claims to be a next generation, cloud-based software and services company, providing revenue management tools for hotels. The company is based in the San Francisco Bay Area and has a […]

A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth […]

Meaningful engagement or just communication? What does it takes to genuinely connect with travelers? With the rise of mobile and digital, consumers have higher and higher expectations for interacting with […]

Up to now, hotel groups’ loyalty programmes have been about encouraging repeat bookings with the offer of points and access to higher membership tiers – much like airline frequent flyer […]