Today’s digital-savvy consumer is subjected to 3,000 marketing messages a day. That’s a staggering statistic proving just how difficult it is for businesses to cut through the noise in order […]

The evolution of the revenue management industry has been one of 2016’s top trending topics. As the industry propels forward with better insights and more informed strategic opportunities, there’s also […]

For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to […]

Expedia has made two quite different but interesting moves in recent weeks, but what exactly do they mean? Direct, direct, direct is best is a well-worn mantra in the hotel […]

Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At […]

Kaneswaran Avili’s name card says he’s the “disruptor” and co-founder of Nida Rooms, which he claims to be the first and largest “Virtual Hotel Operator” (VHO) in South-east Asia. Asked […]

Mobile applications are becoming a valuable source of ancillary revenue for both airports and airlines. Lufthansa announced earlier this year that it is working with Fraport to offer retail services through a mobile app. […]

Advanced Revenue Management is all about following the people (guests) instead of the product (rooms). It therefore involves the application of mathematical techniques to PMS and POS data in order […]

Starfleet Research, a leading provider of best practices IT market research for the hospitality industry, have just released their report: The 2016 Smart Decision Guide to Hotel Property Management Systems. […]

What are some of the reasons why guests choose to book with an online travel agency (OTA) over a hotel’s website? According to an August 2016 Phocuswright report, the #1 […]