“Shopping coming to Instagram” – what this means for hotels marketers
With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be […]
Revenue Management: Take back control of your inventory
PART 2 OF 3 – CORPORATE ACCOUNTS CONTRACTING NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management. Time flies and with 2017 around […]
Automated email ideas for the holidays
The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their […]
Travel distribution: The end of the world as we know it?
Travel distribution faces a range of potentially huge disruptions over the next 10 years that will significantly impact industry players and their business models. We examine the potential disruptive […]
Remarketing Strategy: Simple way to improve Hotel direct bookings
For an independent hotel, it is sometimes hard to get noticed. When a potential guest is searching for a hotel in their chosen destination, they tend to shop around. They […]
Baggage essentials in airline Revenue Management
The recent 2015 Ideaworks compilation of airline ancillary revenue sheds some light on airline practices, not least that of Spirit Airlines. According to the report, Spirit is once again recognised […]
UK hotel room rates crash in Q3
Average hotel room rates in major UK cities including Cardiff, Edinburgh and Bristol have fallen by up to 20% in Q3 2016 when compared with Q3 2015 prices, according to […]
Major Changes From Google in 2016 That Impact Hotel Marketing
As 2016 winds down, we’re looking back at the major changes that impacted hotel marketing over the past year. For the most part, Google has influenced a lot of them, […]
The Balance of Power for Selling Hotel Rooms
Traditionally, Marriott is a business driven by franchise and management company contracts. It is known for its branding, service and operational expertise. Starwood in recent years is placing additional emphasis […]
Shop while you fly: how airlines plan to ride out revenue turbulence
Ancillary revenue airline sales are forecast to reach $130 billion by 2020, which Ryanair sees as a natural progression. Michael O’Leary’s wish to be ‘the Amazon of air travel’ is […]
