10 Gifts Hotel Marketers Want For The Holidays

‘Tis the season to create your holiday wish list. However, a hotel marketer’s wish list is unlike any other. Instead of asking for a new car or the latest tech […]

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The Link Between Loyal Customers, RGI and Market Share

Revenue Generated Index is the key performance measure used by hotel companies to track changes in market share relative to competitors. But equally important is to understand the key drivers […]

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Design tips for your hotel website: Make these features your main focus

Your website design plays an important role in the success of your online brand. It seems like there’s a never-ending stream of new features and resources that you can use […]

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Airbnb and third party distribution – and so it begins again?

Airbnb has dipped its toe back in the waters of third-party distribution, almost a year to the day since it axed its original affiliate programme. The global property-sharing giant has signed […]

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Mobile and growth are durable trends in travel content consumption

The UK saw a 44% rise in the amount of time people spent consuming digital travel content to 2.4 billion minutes this year. Figures for the US, UK and Canadian markets […]

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How to optimise the upsell of branded airline fares

Price may be important for consumers but that doesn’t mean they always choose the lowest fare. Airlines that offer fare families, or branded fares, are experiencing a wide range of […]

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How Airbnb reckons it can change the traveller experience

There has been a great deal of discussion around what the launch of Trips means for Airbnb… and for travel more broadly (if anything). Commentary has come from all quarters, […]

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Understanding realities of dropping air ticket prices and surging capacity

The year 2016 was another banner year for air travelers. Ticket prices continued a three year decline and capacity continued to expand, meaning travelers today have an overwhelming number of […]

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What a Ride: A Day in the Life of Hotel Rate Codes

Do you really know what your hotel’s rate code has to go through to reach its end destination? Unless you specialize in distribution, most of us only know what happens […]

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Technology helps you understand your customers, not just acquire them

For most people, gone are the days when you popped into your local travel agent on the high street to book a romantic honeymoon to Venice or a family holiday […]

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