Use Online & Voice Channel Analytics to Understand True Digital ROI
NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]
Is Your Hotel Web Design a Trick or Treat?
You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]
Digital can help hospitality brands extend their relationship with guests
Digital can help hospitality brands extend their relationship with guests beyond their stay, according to an executive from Mandarin Oriental speaking at Luxury Interactive 2016 on Oct. 19. Consumers’ engagement […]
Take back control of your inventory
PART 1 OF 3 – AGENCY FAIR GROUPS NB: This is an article by Lars Becker, Co-Founder and Managing Partner at berner+becker revenue management. Almost all hotels we have worked […]
When It Comes to Big Data Hoteliers Must Think Creatively
Recently our Head of Education was speaking to a hotelier about the best way to set up and use his new SnapShot Analytics dashboard. Their conversation started by the hotelier admitting, […]
Hotel Revenue Shift Reflects Change in Development and Guest Preferences
Historically, revenue management within the lodging industry has focused on renting guest rooms in a profitable fashion. Revenue managers, aided by sophisticated computer programs, helped hotels determine the proper balance […]
Create Epic Hotel Marketing Content with Limited Time & Resources
The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]
6 Things that Destroy Data-Driven Decision Making for Revenue Managers
In the last part of our 3 part series, we look at 6 factors that get in the way of a revenue manager’s data-driven decision making. Data-killers don’t always look […]
Why Revenue Management is the Best Profession in the Hotel Business
I don’t know anyone who has not, at some point, questioned their career choices or doubted the value of their profession. Actually, I believe that if you don’t question why you […]
Social Media is great! Isn’t it? How to alienate guests digitally
Social media is great, isn’t it? Just go online and you’ll see that everybody is instbookingpingtweetingsnapping virtually 24/7/365. Hotels, of course, are heavily involved, and not an hour goes by […]
