5 Simple Ways Hotels Can Use Data To Increase Revenue
In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty […]
The Anatomy of a Hotel SEO Campaign
Every SEO agency will say roughly the same thing in regards to search engine optimization – it is a never ending process. There is always something else to do, another […]
The Smart Hotelier Top Ten Digital Marketing Resolutions
Reflecting on 2016 and successful hotel digital marketing campaigns that impacted the industry, there was an obvious and substantial emphasis on ‘Book Direct’ strategies. Hoteliers have been testing out multiple […]
Key Revenue Management Practices that Cannot be Ignored in 2017
For many reasons, 2016 brought with it some anticipated, and some less so, developments that required revenue managers to review their revenue management strategy. Brexit, the rise of the sharing […]
North American Hoteliers Prepare for Strong Q1 with Healthy Rate and Occupancy Gains
North American hoteliers are eager to ring in the New Year, according to new data from TravelClick’s December 2016 North American Hospitality Review (NAHR). All travel segments are experiencing healthy […]
Lessons in revenue with precision pricing from United Airlines
One innovation that is being discussed in airline revenue management is more granular pricing and inventory management. Current RM systems often limit the number of ‘inventory buckets’; by this I […]
TripAdvisor Instant Booking: Testing, Learning and Confusing
Consider the scenario that you are a loyal TripAdvisor user, always scoping out its consumer reviews of hotels before choosing where to stay, and you’ve even booked a hotel on TripAdvisor […]
6 Steps for Developing a Strategic Revenue Roadmap
The roadmap to long-term, positive revenue performance can be achieved strategically and tactically with several key steps and considerations in place. Here are six considerations for mapping out your revenue […]
How do Hotels Grow Rates? 5 Strategies for Success
The annual budget season for hotels has come around again! For dedicated sales teams, this means deep planning and foresight to improve the past year’s successes and overcome potential failures. A […]
The click is dead – all channels lead to mobile
Airlines, hotels, tour operators and rail providers, among other segments of the travel industry, are focusing on having the right presence across multiple channels. More importantly, they are looking at […]
