Remove the Silos, One Team, One Revenue Dream
Hotel service is built around team work. From front desk rock stars to detail-oriented room attendants to friendly and personable bartenders, every department and every job role plays a fundamental […]
Dynamic rates empower hotels, not corporate end-users
With major hotel mergers allowing already massive chains to gain even greater negotiating power over room rates, it is vital that corporates take enhanced steps to ensure that any arrangements […]
US and Asian travellers to drive european travel growth in 2017
Hotel occupancy and revenues should be driven this year by resilient European economies, continued popularity of Mediterranean destinations and Europe’s importance for business travellers, a new study predicts. While […]
Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
Occupancy is high. You’re crushing your RevPar Index. And, you’re on pace to surpass your quarterly revenue targets as well as last year’s revenue. NB: This is an article […]
Getting It Right: Value-added Hospitality Content Marketing
Content is ubiquitous. Currently, it seems like everything posted online falls within the category of content. However, content marketing speaks specifically to the multi-sensory messages created by brands for consumption […]
The sun rises on online travel in Africa
As prices for minerals rise, Africa’s business travel sector is benefiting and a number of firms are gearing up for a predicted boom in online travel. Sally White reports Money […]
Value of data goes away if Hotels cannot act on available data
Every industry – retail, hospitality, airlines, advertising etc. – has to deal with a peculiar set of challenges as one attempts to embrace digitization. The sort of IT systems being […]
Facebook Adds ‘City Guides’ Travel Planner
Count Facebook among the latest technology providers to jump into the travel planning game. The tech giant has launched, in a limited release, its new “City Guides” travel planner app. […]
Tech initiatives hotels should consider doing right now
Hotels are often reminded of what they should be doing, or encouraged to try new things as the sector gets more competitive than ever. The latest to have a go […]
Highlights from the HSMAI Digital Marketing Conference
I had the pleasure of introducing Scott Brinker, co-founder & CTO of i-on interactive, and author of “Hacking Marketing.” His thought provoking presentation titled “Hacking Marketing: The Amazing Convergence of […]
