Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]

If you’re a hotel that works with online travel agents (OTAs), you’ll be familiar with the battle of balancing your relationship with the OTAs and also driving enough sales directly. […]

This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]

More and more people are travelling, yet money is still tight in aviation. That is very clear from the news coming out of the industry’s big 2017 event – this […]

  trivago has launched a new tool for its metasearch engine called trivago Express Booking. Just like we did with the launch of TripAdvisor’s Instant Booking and Book on Google, […]

TripAdvisor is the world’s largest travel site as measured by monthly user traffic. Over the past couple of years, in an attempt to better monetize its massive user base, the […]

Implementing a revenue strategy comes with a unique set of challenges. Hotels need to remember why they are focusing on optimising each channel, and how direct bookings reduce costs and […]

In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. […]

Hotels know they need to be watching their parity. Rate undercutting is so widespread that it’s taken as a given, and, in this industry, a successful ecommerce business depends on […]

The increasing standard of living, high disposable income and a growing hunger for excellence among global travelers has given the luxury hotel industry a list of erudite guests, who have […]