Today we are joined by two regular guests, Veit Meier and Till Benthien, from berner+becker In this video we start to look at what does ‘Strategic Revenue Management’ actually mean. […]

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

Many hotel brands and management companies are touting flexibility around guest cancellation polices and loyalty status but some are being cautious

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

In order to boost guest loyalty, get more referrals, and grow your business year after year, you have to spend time proactively managing your reputation

Traditional revenue based metrics like ROAS will likely be lower than normal, so marketing managers may want to look to upper or mid-funnel metrics

Inquiries are not quickly converting into a booking with stated reasons being uncertainty of future government guidelines, travel fear and budget constraint

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this