As hotels continue to grapple with the crisis impact, this comprehensive report explores steps hotels can take to navigate the ‘new normal’

Airlines with strong loyalty propositions are leveraging that value to secure much-needed investment, and thus, loyalty is a key airline asset

Only by balancing artificial intelligence and human revenue management strategy can help a hotel survive, and thrive, in the post-COVID world

A brief look into travel behaviour over the last 60 days shows a shift towards short lead times, trips of up to a week, and within 500 miles

Future flight search data helps hotels increase visibility to travelers already planning a trip to their destination and earn more bookings

We recommend a soft promotion early November and increase spend from mid November. This should help sales of vouchers pick up end November

Those who weigh pre-booking and upper-funnel data more than historical data will be stronger as they combine revenue and marketing strategies

despite the dramatic effect of Covid-19 on the national hotel industry, the sector has kept its considerable entrepreneurial strength intact

There are many hotel owners that are not in a financial position to weather the storm. Some will lose hotels to foreclosure or a forced sale

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool