The work we do today will help determine how quickly hotels can bounce back, so bringing back sales leaders and strong team members is critical

Perhaps no industry is impacted more by COVID-19 than the hotel industry, when movement is impeded it leaves a black stain on hotel revenue and profit

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

Appealing primarily to leisure travelers may not be central to your Hotel DNA, but with some thoughtful work, it can be done and done without great expense

A Staycation allows you to effectively fulfil your role as part of the local chain of the industry and supplement the revenue imbalance caused by lockdown

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

Data shows consistent growth in domestic hotel searches and bookings with a single-week dip in mid-June when states began to close down again

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

The revenue from tourism activity is urgently needed to mitigate the socio-economic consequences of the lockdown and to get the economy going again