Fitness membership? Check. Streaming account? Of course. Meal kit service? Sure.
How about your hotel subscription?
Whether for pleasure, work, or long-term lodging, hospitality operators are hoping on-demand stays could be your next must-have membership as the embattled travel industry tries to expand its reach.
InterContinental Hotels Group, Marriott and Accor are among the major names that have launched or are considering monthly payment plans, as hotels try to attract restless remote workers ready for a change of scene.
For monthly rates ranging from $1,100 in Singapore to $1,970 in Indonesia, InterContinental guests can already enjoy varying access to InterContinental’s workspaces, rooms and facilities under new “work from hotel” packages. Meanwhile, Accor told CNBC’s Global Traveler that it’s “looking at monthly subscription fees” as it considers repurposing rooms into private gyms and even recording studios.
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Marriott, for its part, said it will be announcing plans in the coming weeks.
But it’s not just corporate workers that hotels are after. After watching the tremendous ascent of subscription giants like Netflix, Peloton and Spotify during the pandemic, more and more hotels are looking to subscription models to give them a way forward.
All-you-can-travel
Last month, luxury travel group Inspirato claimed it became the first operator of its kind to go completely subscription-based, extending an existing all-you-can-travel model while launching a second at a reduced rate.
For $2,500 a month, the Denver-based firm lets subscribers stay at 300 accommodations globally with no nightly rates, taxes or fees under its year-old Inspirato Pass membership. Meanwhile, a newly-launched $600 monthly Inspirato Club option grants access to the group’s collection with nightly fees charged as extra.
The company says there is no defined limit on stays, though the typical subscriber travels every six to eight weeks for an average of four nights, and 60-day maximum stays do apply.
