Businesses need to decide how much to spend on digital marketing, which channels to optimize, and where to make investments in new technology

Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase

Currently hotels, are noticing two main groups of travellers for the autumn period thus far – over 50s and couples/groups in their 30s

Even if you leverage metasearch to drive direct bookings on your website, are they the type of customer to come back again and again? Nope!

After the introduction of UK Digital Services Tax, Google confirmed it will pass on the cost directly to advertisers (ie. hotels, OTAs etc.)

One thing hotels can do during lockdown is to improve your hotel website’s SEO, mainly because it takes time. Its results may take 3-6 months

Understanding the redefinition of the Transforming Traveler is critical as travel brands identify the best approach to effective communication

If you are a hotel without a clear-cut social media strategy, you are missing out on travelers that are searching just like this everyday

Having an accurate conversion rate and understanding of your website traffic is important for all e-commerce businesses, including hotels. NB: This is an article from Hotelchamp For many hotels, their […]

The trend we are currently seeing for Labor Day reflect a positive pattern of improved booking demand compared to the earlier summer holidays