Any element of your hotel experience could currently be acting as either a chute or ladder in the mind of a guest, impacting their score of your property.

Saying upfront that OTA is better than direct booking or vice versa isn’t valid. So, let us look at the similarities and the differences between both.

Revenue Management is not just about a person or a department, it is a company philosophy to make strategic decisions based on knowledge.

With the tremendous rise in the number of users, hotel WhatsApp marketing is the new technique to stay connected with a large number of guests

Those who make the right investments for their hotel and leverage digital technologies to elevate guest offerings will be in the best position to survive

So here’s to the real roaring ‘20s. A reimagined landscape with tremendous potential for the future of the hotel industry and revenue management

The number of people busting out of their countries will start creeping up this spring and rise higher by mid-year, travel industry experts predict

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

Memorable and unique branding will bring great benefits to your hotel. It provides amazing value and will differentiate your hotel for the long term

As consumer demand for unique and exceptional experiences continues to rise, one thing is certain – experiential offerings are here to stay