Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

Hoteliers need to look at all hotel spaces available to them, but being on-property daily can make it difficult to see the opportunities that could exist

A price driven recovery from the Covid crisis would be a “terrible move” because customers are willing to spend more on travelling “better”

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

No hotel revenues have been impacted as dramatically as traditional meetings and events, leading many to wonder whether it will ever return to same levels

In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions

Recovery in leisure travel will be supported by pent-up demand and accumulated savings, although timing will be influenced by pandemic containment measures

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

Travelers reveal growing confidence in a return to air travel, frustration with current restrictions, and acceptance of a travel app for health credentials

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations