After a false start to Easter Holidays, which brought a halt to what seemed a recovery in travel to Spain, flight searches have started to grow again

According to one study, 25% of customers would be more loyal to travel experience providers if they understood their needs through marketing

Current challenges in the hospitality industry are impacting the way hotels function, they are also impacting traveler trends and the guest behavior

Even for those app-loving, techy individuals who prefer a touch screen to a smile and kind voice, hotels must remember the importance of guests interaction

From marketing and pricing to customer service, advanced analytics is now central to many corporate functions. However, that cannot be said for strategy

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy

This goes back to understanding the complexity of a hotel and how everyone from management to the front desk to maintenance will be using this tool

The gradual ramp-up this summer is great chance for hotels to be strategic about their return to business and set a better, healthier distribution strategy

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

How revenue managers can leverage automation through sophisticated revenue management tools to boost business during the ramp-up