What can hotel reservations do that no website, IVR voice, or chatbot do? By asking the right questions, we can enable uniquely human engagement

The nature of hotel distribution was already changing in the years leading up to 2020, with an emphasis on diversification and tech-led business strategies. NB: This is an article from […]

Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)

Despite successful vaccination programs in many countries around the world, the continued challenges around COVID-19 have brought back travel restrictions

How can you run a reservation department short-staffed and still be able to offer elevated guest service and increased revenues?

Failing to move away from the “same old pricing strategy” is a critical mistake. Hotel managers can be overwhelmed managing multiple discount types

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses

Intraday bidding is a campaign-level bid multiplier and its recent release on Google Hotel Ads marks the first time it is available for metasearch

Despite experiencing a difficult year overall, with hotel occupancy not surpassing 55% of the 2019 benchmark, some of the Benelux saw slightly better levels