wallet with money and cards reflecting revenue management drive to increase share of wallet per guest

How Hotels Can Increase Share of Wallet with Incremental Offers

Every extra service offered at the right time, not only delivers higher guest satisfaction but extra revenue for your hotel and increased share of wallet

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question marks reflecting hotels revenue management and digital marketing trends

Hoteliers’ Top 10 Revenue Management Questions… ANSWERED

Many hoteliers struggle with the same revenue management questions, especially during times of significant market uncertainty, like we are experiencing

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image of princess grand bavaro resort used in mirai article about capturing more demand using google hotel ads

Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)

By activating smart bidding strategies with a fine tuned target CPA, this clearly improved demand results whilst maintaining an adequate acquisition cost

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Google Hotel Free Booking Links – OTA Freedom or Competition?

For the direct channel, Google’s Hotel Free Booking Link represents a new opportunity to compete with OTAs and drive more direct traffic

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Top 5 Content Marketing Strategies for Hotel Chains

Apart from these content marketing strategies, you can also use content to entice and influence your target audiences’ booking decisions.

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A Cautionary Tale for Hotels: Restaurant Supplies and Labor Costs Rising

Supplies and labor costs are rising in the restaurant segment; it’s a similar story for hotels. Are prospective customers willing to pay higher rates?

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How Can Hotels Perform Demand Forecasting the Right Way?

Demand forecasting in hotels is nowadays crucial. But it isn’t easy. Which is why most hotels struggle to understand and predict guests’ behaviour.

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Boosting Occupancy with Social Story-Selling

We will demonstrate how travelers use their social media feeds to make booking decisions and what content your hotel should be posting to influence them.

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Strong Strategy Needs Strong Data: Managing Different Source Dataflows

By recording the booking data in the manner outlined, we have the constant temperature of the marketing activities from a Revenue Management perspective

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Modern Hotel Financial Statement Features (Part 1)

We should produce enhanced financial statements with just a little more detail added that will greatly assist you in effectively managing your hotel

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