Offers and Incentives Give Hotels Major Value Creating Opportunities
With guests focused on purpose-driven experiences, hoteliers that adapt to more experience-focused offers will succeed in the changing world
Personalized Recommendations For Perfectly Tailored Guest Experience
It is only once the potential guest identifies their preferences that the calculator will recommend a location and property
Learning About Hotel Metasearch Bid Modifiers
Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs
Dynamic Content for Hotel Websites: 5 Bright Examples
Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings
Retaining Customers in a Changed Travel & Meetings Environment
Customer retention in the travel industry should be at the forefront of all our plans. We need to move from best practice to “next practice.”
Content Marketing for Independent Hotels
As an independent hotel owner, getting a strong hold on your content marketing is crucial for appealing to potential guests and engaging with them
Is Social Media Necessary to Grow Hotel Occupancy?
Setting up a solid social media presence across multiple websites and platforms can be daunting and confusing if you do not know where to begin
Should Investors Expect Hotel Incomes to Keep Pace with Inflation
Hotel investments come with counteracting exposures to inflation of operating revenues and expenses that may neutralize inflation impacts on profits
The State of the American Traveler: The Outlook for Fall
While continued seriousness about financial concerns pose challenges for the travel & hospitality sector, the outlook for Fall travel still looks comforting
How to Achieve Consistent Upsell Revenue and Happier Guests
The industry has recognized that the monetization of room upgrades, early check-ins, late check-outs provide the highest margin revenue a hotel can collect
