Indexing is incredibly versatile. Generally, 2019 should be “base” year on your index and serve as the replacement for any chart using y-o-y percent change

Guests who book packages are less likely to cancel reservations, stay longer, and spend more. Experts believe the ADR for package stay is higher than FITs

The key is to observe booking pace of each different room type during different demand seasons and vary difference between them to maximize revenue results

In this discussion we pick up on a topic Stephanie has written about recently, namely the need for hotel marketing to move beyond the metrics ROI and ROAS

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

Your comp set by market segment may be different to your comp set for your room classes or location. It is important to answer: why do I need this comp set?

Overall, 90% of all markets were either in “Recovery” or “Peak”, with the latter signifying TRI RevPAR is higher than it was in the comparable week of 2019

A recent survey of 4,700 respondents from 11 countries, revealed 57 percent expected to travel within two months of the pandemic’s containment

For now, it’s domestic market leading corporate travel with the hotel sector in France at 80 percent of 2019 levels and Spain and Nordics at 50 percent

To prepare now, the first step will be for travel marketers to ensure that their website and booking engine are passing hashed email data and 1st party data