Brands that can use loyalty programs effectively to unlock the potential of repeat guests can gain a significant edge over the competition

We look at the updates Google has made to its hotel search and travel SERP results and features, and their effects on hotels and OTAs

For those building a comprehensive commercial strategy, trying together the econometrics of cause and effect is the icing on the cake

The hotel industry has undergone drastic changes in last two years, we have seen a change in demand trends that require us to review our strategies

Your website should tell a story. Not just your story–your guest’s story too. You want your guest to imagine their experience staying at your hotel

Maintaining an active social media page but neglecting questions and comments is like managing a store and ignoring customers that raise a concern

Because direct guest messaging is such a great marketing tool, let’s look at the best practices so that you can be sure to use it to your hotel’s advantage

Hotels in APAC certainly still have plenty of work ahead. It’s crucial for hoteliers to keep their eyes open for new solutions, wherever they are hiding

Optimizing inventories and maximizing profits is the center of any hotel strategy, and weddings, conferences, and corporate meetings are key to additions

The only thing we know for sure about the budget is … wait for it: It is wrong. That’s right, it is wrong every time. It will never be the correct answer