Why Group Revenue Management is Key to Maximize Revenue and Profitability
Revenue managers must fully examine current and future group demand, transient displacement, available guestroom and meeting space, and non-room revenue
OTAs: The Pros and Cons of Working With Them
Working with OTAs can enhance your revenue management and distribution channel strategies, but there are also some downsides
Why Metasearch is Critical for Your Direct Booking Strategy
Adding metasearch to a multichannel marketing strategy is essential for hoteliers seeking to maximize direct bookings and achieve higher margins over time
Escape KPI Paralysis: Streamline Your Hotel’s Performance Metrics
Three essential aspects should be considered in-depth when deciding on the crucial KPI metrics for a specific hotel
How Quickly Should I Respond to Reviews?
When guests leave reviews, responding promptly can lead to a quicker resolution for dissatisfied guests or solidify guest loyalty for satisfied travelers
Fake Hotel Reviews – What’s Being Done to Fight Review Fraud
Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites
Is It Worth Independent Hotels Having a Loyalty Program?
With the OTAs competing more aggressively with independent hotels, it’s key for an independent hotelier to consider the benefits of a loyalty program
Traveler Cost Concerns Forcing Hoteliers to Rethink Rate Strategies
Commercial strategy teams should use future pricing strategies and group bookings to build base, then optimize rate to blend in transient business
Hotel Direct Booking (Pt2): Make Your Website Appealing (Sticky)
Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky
This is How Tripadvisor Net Commission Per Stay Model Works
This model is designed as a gateway to the Tripadvisor metasearch world, allowing the many hotels that are currently offline to try it risk-free.
