The guest perspective unveils a strategic opportunity for hotels, which might traditionally view the arrival of low season with some uncertainty

Surprisingly, many chargebacks come from miscommunication – or no communication at all. Being proactive can help reduce this issue

Peak season doesn’t need to be a scramble. With the right moves, hotel teams can ease the pressure, improve guest experience and unlock new revenue

You could offer enticing, direct booking only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts

The revenue from short stays can range from 60% to 70% of the night price, creating a compelling financial incentive for hotel operators

The global bleisure travel market size is calculated at USD 816.24 billion in 2025 and is forecasted to reach around USD 3,573.74 billion by 2034

The concept of “high season” is no longer about timing, but tuning into shifting values. Hotels who meet these will win the bookings – and loyalty

Selling out too quickly on peak night will cost you more revenue from the empty shoulders than selling a group rate that is too low

Periods of high demand can strain resources, impact guest satisfaction, and complicate revenue and maintenance management

In a world drowning in fake perfection, realness is what cuts through and the influencers (and hotels) who get that are the ones who’ll win long-term