Unified guest data can supercharge both revenue and guest satisfaction. But too many hotels are still operating with fragmented systems

Data silos are becoming an increasing problem for hoteliers operating in a world where hyper-personalization is the expectation

How to transition from chaos to clarity, transforming your revenue manager role from a high-stress data operator to a high-impact strategic leader

Most of today’s agents are powered by LLMs, which generate probabilistic responses. These systems are powerful, but they’re also unpredictable

Performance marketing allows hotels to reach the right traveler at the right time across multiple digital touch-points

As hotel tech advances, we’re seeing a shift from attribute-based selling to hospitality retailing, a more dynamic and flexible approach

Let’s bring these components together by taking a walk through the five essential components of a hotel cart abandonment recovery strategy

The flood of generative content has led to a blurring of brand voices. What separates one boutique hotel from another? Content must reflect identity

The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under […]

Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error