When your property positions itself as a trusted partner, not just a venue, you build credibility and become the go-to destination for event planners

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

Here is the truth: direct bookings are not free. They require significant investment, ongoing effort and a strategic approach

We’ll explore some of the key metrics that reveal whether top-line revenue growth is translating into real bottom-line profit

When ADR growth slows, the smartest revenue managers stop chasing rate for its own sake. What actually moves the needle is balance

Testing new ideas and experimenting with sales strategies isn’t just “nice to have”, it’s essential. It helps us learn what works and what doesn’t

When a potential guest hears real feedback from real travelers, trust grows and direct bookings follow. Those are the stories you share

The time for static distribution is over; future rewards speed, data completeness, and strategic control. The essence of an AI-Native Distribution Strategy

Thinking about how to stand out with pre-arrival messaging is a whole science but at the same time a crucial matter for every hotel

This article provides actionable strategies to help independent hotels capture multigenerational bookings and turn them into repeat guests