The first decision hotels should make is withdrawing from the “Payments by Booking.com” program. Our bet, however, is Booking will make it mandatory

Your landing pages are a seemingly small, yet crucial part of marketing campaigns and how you go about portraying, communicating and selling offers

Metasearch Marketing stands at the intersection of the 3 most prevalent marketing themes for 2022 – Google, Personalization, and AI.

Business travel is recovering, although a complete recovery remains a way off. And changes in workplace and workstyle reveal a new business travel landscape

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

First-party data is key to understand how customers are interacting. It’s also crucial to decide which touchpoints should be tracked during the user journey

While UGC hasn’t dethroned traditional online forms of content, it co-rules the digital space and is an incredibly effective way to increase your revenue

Internal audit should pivot from a traditional rotating visit approach to a risk-focused and data-driven framework that leverages existing control processes

Guest experience is best when it is personal. It’s the the small things, like the receptionist was able to arrange on short notice or early check-in