The starting point of any PPC campaign begins with keywords. Keywords are the foundation of PPC and are one of the most critical parts of any campaign

You can’t really “recession-proof” your marketing, but you can set yourself up for success by being smarter than the competition

As consumers, we are all increasingly experiencing personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

When looking ahead at the 2023 outlook, Q1 in European city tourism is off to a good start as well at just -20% international arrivals compared to 2019

In this discussion we talk about the Beonprice brand evolution to BEONx, what BEONx is, sustainable profitability and digitalization

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

Core to a good hotel marketing strategy is to promote the right product in the right place, at the right price, and at the right time to the right audience

While upsell can certainly boost your revenue, they can also deepen guest relationships. So, taking time to invest in some best practices will go a long way

We may have entered the post post pandemic era of travel but there are still things that can keep many travel and hospitality marketers awake at night:

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest