Hotel rate parity is essential in today’s competitive landscape. Here is some advice that can be useful when trying to achieve it

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions

Guest experience is the cumulative impact of interactions and experiences between your hotel and a guest, at every touchpoint along the whole guest journey

Like in any highly competitive industry, offering different rate options will allow you to generate more direct bookings, increasing occupancy and revenue

There are so many benefits from forecasting in hotels, there should be no doubts about why hotels should forecast. Here is a comprehensive list of benefits

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

Let’s look at some examples of where Google Hotel Ads and Google Paid Search Ads appear within Google Search

If you’re still thinking that a points based loyalty program is the way to go, don’t limit yourself. Open your hotel up to more possible ancillary revenue

The ability to leverage technology in lieu of trips, ultimately reducing costs, continues to impact the business travel growth trajectory

In today’s discussion we take another look at the German hotel market as Pontus reviews Winter 2022 and looks ahead to the Summer season coming up