boutique hotel room illustrating a small hotel challenge and the importance of google reviews

How Can Small Properties Improve Google Hotel Reviews

Having recent and frequent positive reviews can boost your visibility on Google, making it easier for people to find you when searching for a place to stay

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one girl whispering to another girl illustrating the impact for a hotel of reputation management

Hotel Reputation Management: 10 Next Level Strategies

Not only is managing your reputation about presenting your hotel in the best light, but also ensuring you remain receptive to customer feedback

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american football game play reflecting the blueprint a hotel marketer must develop for a unified commercial strategy

Understanding and Implementing Hotel Commercial Strategy

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

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How the iOS 18 Update Will Impact Email Marketing

Early testing that we’ve seen shows that preview text often has absolutely nothing to do with email content and does nothing but confuse the user

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How to Create A Seasonal Pricing Strategy

As a hotelier, one of the most critical aspects of revenue management is setting the right prices at the right times. This is where a seasonal pricing strategy comes into […]

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The Revenue Manager vs. AI: Predicting Hotel Demand

We aim to highlight the evolving role of revenue managers in an industry increasingly influenced by AI and consider how best to integrate tech advancements

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Managing Guest Conflict and Preventing Negative Online Reviews

Here are six guidelines to help manage guest conflict, prevent negative reviews, and leave guests feeling positive about your business

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5 Insights Into How You Can Anticipate Guest Needs?

This proactive approach to understanding guest perceptions supports hotels in tailoring their services to meet guest expectations.

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Managing F&B Expenses and How to Record Them on Your P&L

In this piece I am going to tackle expenses and lay out the cleanest and most efficient way to record your monthly consumption.

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Booking: The Gatekeeper That Won’t Let Go – What Can You Do!

Hotels should take advantage of recent developments by demanding compliance from Booking on price and guest data transparency

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