Metasearch ads, which previously lived outside these results, are now embedded in them, giving marketers a new way to reach audiences at the top of the page

While guests book with OTAs for many reasons, you actually have more control over the situation than you realize. You just have to shift your mindset

Summer travel season is in full swing, and it’s time to dial in your booking strategies. From the latest trends and spend to the most successful hotel offers, our experts […]

“Fair share” is the average performance of the competitive set, for any given metric. If you perform better than this average you can be said to be “above fair share”, […]

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to […]

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

Today’s guests don’t all book the same way. Which means one-size-fits-all pricing strategies are eroding conversion rates

Modern revenue management isn’t about complex math; it’s about hospitality and understanding people. We debunk three damaging myths in revenue management

When you dream about your next vacation, what transforms that daydream into action? What takes you from “That would be amazing” to “Let’s book now”?

Read on to see the benefits of short-form videos and tips for increased engagement that turns clicks and shares that translate into increased revenue