Changes To Google Responsive Search Ads And What It Means For Hotels

Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]

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How Often Are You Being Undercut On Metasearch?

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

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one hot air balloon rising above 4 others reflecting importance for hotels to adjust their booking behaviour before competition do

Take Advantage Of Changing Booking Behavior Before Your Competition

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

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thumbnail image for franco grasso revenue team article about why an rms will never replace human revenue managers

Why an RMS Will Never Replace Human Revenue Managers

Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input

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Reach the Right Travelers: Facebook Targeting for Hotels

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

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Are Google Free Booking Links Better Than Paid Booking Links for Hotels?

When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split

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How to Capture and Create Hotel Demand

Adopting these techniques to convert existing demand and create demand from new sources, you’ll put your hotel in a position to outperform your competitors

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Hotel Occupancy Leaders Appeal to Both Business and Leisure Travel

Hotel RevPAR looks to be on steady footing; however, a look at RevPAR contribution shows a greater influence from ADR as opposed to occupancy in many areas

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The Third-Party Cookie Is Crumbling – Now What?

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

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person looking at google map for travel directions which could provide an advertising route for a hotel

Map Advertisements: Should Hotels be Using Them?

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results

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