Reliable use of hotel data determines efficiency and profitability Knowing how revenue, ADR, RevPAR, and occupancy are developing is the basis for greater profits

A good way to find important criteria for identifying your hotel competitive set is to think about the filters that travelers are setting on booking platforms

Getting your seasonal pricing right isn’t optional, it’s a competitive advantage. It isn’t just about raising rates in summer or trimming them in winter

Over the next five years, expect OTAs to compete to influence decision formation. That is not evolution. That is a structural shift in bargaining power

Real-time personalisation is the mechanism that lifts RevPAG. By recognising guests as individuals rather than reservations

The logic for NetRevPAR is undeniable. But the reason most hotels still cling to standard RevPAR is simple: it is easier to measure

We break down what rate parity really means today, what has changed, and why hotels need to rethink how they protect their direct channel

It’s about understanding how ADR, occupancy, RevPAR, segmentation, channel mix, and forecasting interact – turning complexity into smarter pricing decisions

An image quality score is a standardized way to evaluate the strength of a hotel’s visual content across its listings

Shop like a traveller, see your property through their eyes, anticipate what they are looking for, and be there to meet them at the right moments