In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking

Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk

Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead

WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty

Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI