Email marketing is valuable to hotels. It can and should complement all your other digital marketing efforts across direct and indirect channels

There is no mistaking the importance of online reviews for hospitality. 85% customers trust an online review before making a booking

The hotel industry is filled with a lot of misconceptions. Most of them are due to a lack of knowledge and clarity about those topics

Just like your other physical assets, your hotel photography can become outdated and will need to be replaced – great photography is a big differentiator

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

Frustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?

A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue

Analysing the occupancy levels by geographic areas we see hotels are at similar levels as January-February 2020, but demand is conservative in January 2022

Until recently upsell software solutions did not check inventory availability. They were simply offer systems collecting requests for later manual approval

Creating clunky or wordy marketing content could cause travellers to overlook your hotel and opt instead for a more tech-friendly brand