A hotel must be set up for success – here are five key ways to increase bookings across all phases of the traveler journey

The drip pricing law goes into effect today and any guest browsing your booking engine from the U.S. must see the total price upfront

Of course, not every scenario will be the same. However, without real-time price optimization, you could be leaving revenue on the table

With AI-driven recommendations and keyword-focused searches, hashtags have shifted from being essential to optional

In a world where Google draws from a mosaic of sources, your online presence needs to extend beyond your website and feed the AI’s sense

From predictive pricing to generative content, AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

Depending on the marketing funnel model you use, there can be anywhere from four to six stages. It starts at the top with awareness

Companies that excel in personalization generate 40% more revenue from those activities than average players. For hotels, that potential is massive

Done right, vibe marketing gives small teams the same muscle as big ones. It delivers fast output without sacrificing brand voice