Intro to Email Marketing For Hotels and Why Your Hotel Needs It

Email marketing is valuable to hotels. It can and should complement all your other digital marketing efforts across direct and indirect channels

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Top Hotel Review Sites and How to Manage Them

There is no mistaking the importance of online reviews for hospitality. 85% customers trust an online review before making a booking

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11 Myths in The Hotel Industry Debunked With Facts and Figures

The hotel industry is filled with a lot of misconceptions. Most of them are due to a lack of knowledge and clarity about those topics

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Hotel Photography: The Asset You Aren’t Assessing

Just like your other physical assets, your hotel photography can become outdated and will need to be replaced – great photography is a big differentiator

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Get Local: Find Rich Social Media Content in Your Backyard

Some of the best social media content comes from your own backyard, and this content can even help you attract more travelers

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How to Solve the Problem of OTAs Masking Email Addresses

Frustrated with OTAs supplying an alias email address when delivering a booking then modifying them once you’ve managed to get the real address?

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Willingness to Pay, Demand and Elasticity

A willingness to pay approach focuses on targeting direct channels, customers, and opportunities as a mix. By optimizing your mix, you optimize your revenue

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beachside telescope reflecting need for hospitality to look at future demand trends

Kick Off 2022: Demand Trends

Analysing the occupancy levels by geographic areas we see hotels are at similar levels as January-February 2020, but demand is conservative in January 2022

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hotel room keys reflecting hotel inventory occupancy

Automated Forecasting of True Inventory Availability

Until recently upsell software solutions did not check inventory availability. They were simply offer systems collecting requests for later manual approval

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5 Hotel Marketing Trends for 2022

Creating clunky or wordy marketing content could cause travellers to overlook your hotel and opt instead for a more tech-friendly brand

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