A tech stack that is not working properly doesn’t create operational headaches only. On the contrary, guests feel it too through slower responses

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

Although conceptually similar to an API, an MCP functions as a universal standard. It is the native way to connect with AI through assistants

While the adoption of artificial intelligence in the RMS is rising rapidly, confidence in the technology’s decisions often remains low

If you’re in the office thinking, “Why aren’t these numbers behaving how they should?” you’re not alone. The market is shifting quickly, and not predictably

Modern workflow automation has reached a mature stage, but for hotel executives, the real question is how to start effectively

For hotels, that means ensuring your website works seamlessly for everyone who wants to explore, book, or connect with your property

Real-time business intelligence will define the leaders of 2026. Operators will expect live occupancy, ADR, labor cost, and expense data

Studies show travelers view more than 100 pages of content before booking. At the same time, most people are not satisfied with current planning tools

Constant downward price movements undermines price integrity and makes any form of active pricing strategy difficult in the long term