Changes are coming to Google Responsive Search Ads. Here’s what that means for hotel teams. NB: This is an article from Screen Pilot WHAT’S CHANGING Starting June 30, 2022, Google […]

What constitutes good parity health on metasearch? How often do direct prices tend to be undercut by OTAs on meta, and what benchmark should you aim for

Make forward-looking demand signals, such as monitoring of booking behavior part of the data set that informs your pricing decisions

Just as search engines evolved thanks to software engineers, the predictions of an RMS develop based on the understanding of data revenue manager’s input

Honing in on a highly specific audience that is properly aligned with your overall campaign goal can make or break your Facebook ad performance

When we look at the micro level data, where hotels ran both Google Paid and Free Booking Links, the split in received bookings saw at an average 70/30 split

Adopting these techniques to convert existing demand and create demand from new sources, you’ll put your hotel in a position to outperform your competitors

Hotel RevPAR looks to be on steady footing; however, a look at RevPAR contribution shows a greater influence from ADR as opposed to occupancy in many areas

Rather than marketing to the cookie, travel and hotel brands can use the opportunity to use people-based marketing across devices

The exciting thing about both and Waze map Ads is you can choose your budget. If you want more impressions and clicks, raise your budget based on results