In the world of hospitality, traditional approaches often operate within rigid, pre-defined time slots (Night stays, for example) where a room was either fully occupied for a night or it wasn’t. In contrast, the modern trend of day-use hotel rooms is a much-needed upgrade on the traditional approach to cater to the dynamic demands of the modern guest.
NB: This is an article from Staah
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AT&T started focusing on selling data more than selling minutes in the late 2000s, when asked about the strategy pivot the then head of AT&T, Stan Sigman, allegedly remarked – ‘There is only a minute in a minute’. Similarly, ‘there is only one night in a night’ can be applied to the hospitality industry.
Imagine a scenario where a person checks into your hotel at 9 pm with their flight leaving early in the morning and they check out at 6 am. Given that such use cases are becoming more common, this represents a full half day of wasted revenue and space that could have been cashed in by offering ‘day use hotel rooms’.
Day Use Hotel Rooms: A Modern Concept
What are day-use hotel rooms? Well, as the name suggests, these are hotel rooms that can be used for a smaller part of the day as opposed to the traditional 20-hour check-in, and check-out cycle.
This is not to say that the traditional approach must be scrapped altogether. On the contrary, day-use hotel rooms must be used as an ace up the sleeve of the hoteliers to offer rooms that are empty due to early check-outs, and late check-ins and thereby increase the revenue of a room exponentially.
Advantages of Offering Day-Use Hotel Rooms
For a hotel owner, the biggest benefit of offering day-use hotel rooms is a boost in revenue. As explained before, your room can potentially be occupied multiple times during a single day as opposed to just one occupant who might check out early to catch an early morning flight. A hotelier can tap into this additional revenue without having to change their operations drastically.
Another advantage is that you attract new customer profiles to your property by catering to people who need to make a pit stop in between their travels, work during the day, or celebrate a special occasion with their loved ones during the day. All of these potential guests are the ones who were previously unlikely to consider booking a room at your hotel.
Due to the transient nature of day-use hotel rooms, there is an opportunity for the hoteliers to club other services that your hotel may provide – spa, gym, restaurant, or any other service that may need an advanced booking – with the day-use room and create another stream of revenue.
