We are all well aware of the benefits of hotel packages. Think about it- have you ever booked a hotel purely on the strength and nature of its promoted offers? They are key for attracting the deal-seeking traveler! However, with all of the noise in today’s online world, it can be a struggle to emphasise your packages. Michael Porter, an academic known for his business strategy theories once said- “Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” In order to be truly effective with regards to your hotel’s acquisitions, your packages must stand out from the rest. Keep reading to discover how to create and promote well-received, profitable packages.
Pick a niche demographic.
One size doesn’t fit all, and the same goes for your packages. The simple ‘bed and breakfast’ package is great, but unfortunately no longer suffices. A deal with breakfast included is expected and consumers are seeking more. By making your package too general you will end up appealing to no-one. Pick a niche demographic and market to their lifestyle. By using Google Analytics you can see who your most common guests are- i.e the business traveler, couples, families etc. If your hotel is family orientated, create a package that will suit to their family holiday needs. For example, include a family day event coupled with a babysitter in the evenings.
Standard Packages.
Standard packages are the best kinds for getting discovered by Search Engine Results Pages (SERPs). A user enters their search query (often using specific terms and phrases, or better yet, keywords), and the search engine presents them with a list of matching results. Therefore, a consistent, all year round, honeymooners package will be easily found by a couple searching for a getaway break through the correct use of Keywords and SEO.
