Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’s profits.

We cover the three necessary areas required to reach this objective: Creation and maintenance of the hotel’s direct-sales platform (website, mobile device, booking systems, etc.) with the best technology, design and service; Visibility and marketing to make that platform reach the client (including the leading connectivity solution with proprietary integrations with the most important metasearch publishers) and, above all, collaboration with the hotelier in the development and implementation of the sales and commercialisation strategy, actions which are down to the hotel but essential to achieve the desired results.

Thought Leadership Podcasts

Featured Articles

businesses and homes are all reachable in a connected way for hotels if they really invested time understanding distribution in the 21st century and this advice will help them
A Handbook on Hotel Distribution in the 21st Century
increasing coins under monopoly hotel pieces reflecting net ADR, the most important KPI hotels should pay attention to
Net ADR: The Most Important KPI You Should Pay Attention To
Hotel Digital Marketing Funnels How to Bring Them Together mirai YouTube Thumbnail
Hotel Digital Marketing Funnels: How to Bring Them Together?
Hotel Digital Marketing Where Does Mid and Upper Funnel Fit In mirai YouTube Thumbnail
Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
Digital Marketing Lower Funnel What Is It and Why Important mirai YouTube Thumbnail
Hotel Digital Marketing Lower Funnel: What Is It and Why Important?
hotel digital marketing 101 episode 1 video thumbnail mirai recording
You Might Have Built It, But Will They Book? Digital Marketing 101
rate parity is over mirai article image
Parity is Over: Define New Pricing Strategy with Booking and Expedia
booking.com name in neon lights
Booking.com’s Shift to Merchant Model and How Hotels Can Compete
hurdles reflecting the self inflicted challenges for hotels to convert direct sales
Three Hurdles to Direct Sales
lightbulb with image of a brain inside reflecting the need for hotels to embrace a revenue management philosophy
Understand And Make The Most of Your Demand Data
microsoft bing hotel price ads mirai article image
Bing Hotel Price Ads, a New Showcase for Your Direct Sales
money with rope tied in a knot reflecting possible damage of fixed budgets to hotel paid campaigns
Why Setting a Fixed Budget for Paid Campaigns is Damaging
image of mirai article about trivago and improvement to cpa and cancellations taken into account netcpa
Trivago Improves CPA With Cancellations Taken Into Account (Net CPA)
video thumbnail of coffee time chat with javier delgado of mirai about the need for hotels to evolve fast or suffer in the future
Hotels Must Evolve Fast – It Will Be a Tough Future Otherwise
mirai article image about making your Eco-Sustainable Hotel Stand Out on Google and Booking.com
Make Your Eco-Sustainable Hotel Stand Out on Google and Booking.com
increasing coins under monopoly hotel pieces reflecting net ADR, the most important KPI hotels should pay attention to
The Increase in Revenue of a Good Room Upselling Strategy
mirai image relating to booking.com introducing native ads
Booking.com Introduces “Native Ads”
tripadvisor on a mobile phone
Tripadvisor Plus New Reward Model, Everything You Need to Know
mirai article image detect hotel direct sales opportunities
How to Improve Your Hotel Distribution, Direct Sales and Your Results.
mirai onlinetravel hotel flight image
Mirai Incorporates The “Flight + Hotel” Technology From Onlinetravel
mirai article image Google Hotel Ads: Much Anticipated “check-in date” Multiplier Now Live
Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available
wooden floor with word upsell spelt out like a hotel upselling offers
New Rooms Upselling: Increasing Revenues in a Simple Way
different sizes of burgers showing different fillings like hotels can embrace attribute based selling
The Many Advantages of Upselling (Revenue, Loyalty, Satisfaction)
booking.com name in neon lights
What Booking.com Was Doing to Gain Market Share During Lockdown
man using a hotel payment gateway to book a room online providing valuable revenue but don't forget the option of direct pre-authorizations
Are You Planning to Include a Payment Gateway in Direct Sales Channel?
attractive picture of a sandos resort hotel can be used in google ads to increase demand
Reducing Cost Per Booking Through Smart Bidding Google Ads Strategy (Case Study)
image of princess grand bavaro resort used in mirai article about capturing more demand using google hotel ads
Capture Greater Demand Using Smart Bidding by Google Ads (Case Study)
man being led by carrots reflecting the value to hotels of driving direct sales rather than relying on OTAs
How to Maintain or Increase Your Direct Sales Quota Post Pandemic
person booking hotel direct online via a laptop
Why Direct Selling is Experiencing its Sweetest Moment
video thmbnail image for interview ith pablo delgado ceo of mirai talking about the new google free booking links for hotels
Google Free Booking Links – Less Theory, The Hotel Results Are In !!
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