mirai

Biography

Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’s profits.

We cover the three necessary areas required to reach this objective: Creation and maintenance of the hotel’s direct-sales platform (website, mobile device, booking systems, etc.) with the best technology, design and service; Visibility and marketing to make that platform reach the client (including the leading connectivity solution with proprietary integrations with the most important metasearch publishers) and, above all, collaboration with the hotelier in the development and implementation of the sales and commercialisation strategy, actions which are down to the hotel but essential to achieve the desired results.

Thought Leadership Podcasts

Featured Articles

Thumbnail image for Revenue Hub Expert Partner Hotel Tech Updates June 2025 article
Expert Partner Hotel Tech Updates – June 2025
man handing over credit card to pay hotel resort fees
Time to Retire Resort Fees? A Strategic Analysis for Hotels
google logo with speedometer revving at max illustrating the revolution in hotel marketing with Google Ads AI Max for Search
Google Ads AI Max for Search: A Revolution in Hotel Marketing
youtube thumbnail image for a discussion with Diego Varela at mirai about AI Agents and the Future of Metasearch and What GMs Need to Know
AI Agents and Metasearch Future: What GMs Need to Know
Thumbnail image for Revenue Hub Expert Partner Hotel Tech Updates May 2025 article
Expert Partner Hotel Tech Updates – May 2025
mirai article image about how ai will display a hotel inventory and prices in real time asking are they ready
AI Will Display Inventory and Prices in Real-Time. Are You Ready?
mirai article image in article about the era of predictive tourism personalization through AI
The Era of Predictive Tourism: Personalization Through AI
ITB Berlin 2025 Revenue Hub Expert Partners Exhibiting or Attending
Heading to ITB? So are our Expert Partners ….. Like to Meet?
person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of analysing unconstrained demand
How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)
mirai article image about Keys to improving the performance of your Google Hotel Ads campaigns
Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
mirai image How AI is Reshaping the Hospitality Digital Marketing Industry
How AI is Reshaping the Hospitality Digital Marketing Industry
mirai - The DMA Games Begin Booking’s Response and Google’s Trial YouTube Thumbnail
The DMA Games Begin: Booking’s Response and Google’s Trial
words dma and opinion on an image from a mirai article about the dma interpretation and issues created in the digital ecosystem
Why The Digital Markets Act Interpretation is Causing Issues
mirai - The EU DMA Impact on Google, Booking.com and Beyond YouTube Thumbnail
The EU DMA: Impact on Google, Booking.com and Beyond
arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand
A Hotelier’s Survival Guide: Understanding Demand (Part 1)
mirai article image about dma impact and google losing nearly 1 percent of direct reservations
DMA Impact: Google Share Sinking as a Source of Reservations
mirai article image about metasearch funnel the free booking links funnel and data sources
Metasearch Funnel in Detail: Free Booking Links and Data Sources
a winner holding a cup and a loser looking sad reflecting how hotels can outperform otas without outspending them
Who Are The Winners and Losers of Google’s DMA Implementation?
man trying to navigate a path through question marks in the way hotels need to better understand why their pickup curve does not curve anymore
What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)
percentages and arrows declining reflecting dma impact to hotels with a 30% reduction in clicks and bookings on google hotel ads
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
post it notes with sales funnel and marketing stages
The Six Levels of the Google Hotels Funnel
mirai article image book join loyalty program key feature article
Book and Join, a Key Feature of Your Loyalty Program
person clicking on a dollar sign reflecting additional revenue for hotels through sales of extras in their direct channel
Challenges of Selling ‘Extras’ in Your Direct Channel
coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales
Spend on Commissions or Invest in Your Direct Sales?
trivago logo for mirai article about their new net cpa on consumption offering
Trivago Introduces its New Net CPA on Consumption
person with keyboard and graphs reflecting the power ai first business intelligence and analytics technology can have on hotel operations
Conversion Rate Doesn’t Matter, Revenue Does
arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand
A Hotelier’s Survival Guide: Steps to Profitable Investment
space man above the earth reflecting evolving world of travel and the role technology has played
Technology and Tourism: A Journey Through the Centuries
black board with chalk writing including the phrase customer loyalty
Loyalty Benefits in More Ways Beyond Net ADR
person writing on a diary in the month of november possibly a hotel marketeer mapping our black friday plans
Two Weeks Until Black Friday: 5 Strategies to Boost Direct Sales
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