mirai
Biography
Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’s profits.
We cover the three necessary areas required to reach this objective: Creation and maintenance of the hotel’s direct-sales platform (website, mobile device, booking systems, etc.) with the best technology, design and service; Visibility and marketing to make that platform reach the client (including the leading connectivity solution with proprietary integrations with the most important metasearch publishers) and, above all, collaboration with the hotelier in the development and implementation of the sales and commercialisation strategy, actions which are down to the hotel but essential to achieve the desired results.
Thought Leadership Podcasts
Featured Articles
OTA Visibility Boosters: The True Cost is More Than You Think
Understanding the Value Proposition of Paid and Free Google Hotels
Upcoming Challenges in Hotel Distribution That May Interest You
Growing Contribution of Metasearch to Direct Revenue
How Much Are You Losing By Not Controlling Your Hotel Price
A Handbook on Hotel Distribution in the 21st Century
Net ADR: The Most Important KPI You Should Pay Attention To
Hotel Digital Marketing Funnels: How to Bring Them Together?
Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
Hotel Digital Marketing Lower Funnel: What Is It and Why Important?
You Might Have Built It, But Will They Book? Digital Marketing 101
Parity is Over: Define New Pricing Strategy with Booking and Expedia
Booking.com’s Shift to Merchant Model and How Hotels Can Compete
Three Hurdles to Direct Sales
Understand And Make The Most of Your Demand Data
Bing Hotel Price Ads, a New Showcase for Your Direct Sales
Why Setting a Fixed Budget for Paid Campaigns is Damaging
Trivago Improves CPA With Cancellations Taken Into Account (Net CPA)
Hotels Must Evolve Fast – It Will Be a Tough Future Otherwise
Make Your Eco-Sustainable Hotel Stand Out on Google and Booking.com
The Increase in Revenue of a Good Room Upselling Strategy
Booking.com Introduces “Native Ads”
Tripadvisor Plus New Reward Model, Everything You Need to Know
How to Improve Your Hotel Distribution, Direct Sales and Your Results.
Mirai Incorporates The “Flight + Hotel” Technology From Onlinetravel
Google Hotel Ads: Anticipated “check-in date” Multiplier Now Available
New Rooms Upselling: Increasing Revenues in a Simple Way
The Many Advantages of Upselling (Revenue, Loyalty, Satisfaction)
What Booking.com Was Doing to Gain Market Share During Lockdown
