mirai
Biography
Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’s profits.
We cover the three necessary areas required to reach this objective: Creation and maintenance of the hotel’s direct-sales platform (website, mobile device, booking systems, etc.) with the best technology, design and service; Visibility and marketing to make that platform reach the client (including the leading connectivity solution with proprietary integrations with the most important metasearch publishers) and, above all, collaboration with the hotelier in the development and implementation of the sales and commercialisation strategy, actions which are down to the hotel but essential to achieve the desired results.
Thought Leadership Podcasts
Featured Articles
The Era of Predictive Tourism: Personalization Through AI
Heading to ITB? So are our Expert Partners ….. Like to Meet?
How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)
Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
How AI is Reshaping the Hospitality Digital Marketing Industry
The DMA Games Begin: Booking’s Response and Google’s Trial
Why The Digital Markets Act Interpretation is Causing Issues
The EU DMA: Impact on Google, Booking.com and Beyond
A Hotelier’s Survival Guide: Understanding Demand (Part 1)
DMA Impact: Google Share Sinking as a Source of Reservations
Metasearch Funnel in Detail: Free Booking Links and Data Sources
Who Are The Winners and Losers of Google’s DMA Implementation?
What Factors Affect the Results of Your Metasearch Campaigns? (Pt2)
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The Six Levels of the Google Hotels Funnel
Book and Join, a Key Feature of Your Loyalty Program
Challenges of Selling ‘Extras’ in Your Direct Channel
Spend on Commissions or Invest in Your Direct Sales?
Trivago Introduces its New Net CPA on Consumption
Conversion Rate Doesn’t Matter, Revenue Does
A Hotelier’s Survival Guide: Steps to Profitable Investment
Technology and Tourism: A Journey Through the Centuries
Loyalty Benefits in More Ways Beyond Net ADR
Two Weeks Until Black Friday: 5 Strategies to Boost Direct Sales
Measuring the Performance of Your Direct Channel
Booking.com: Once Again the OTA Wins and You Lose
The Potential Impacts of Ignoring Your Hotel Price Competitiveness
How Controlling Your Hotel Pricing Could Increase Bookings by 34%
No, Loyalty Does Not Increase ADR, But It’s Still Worth It
