mirai
Biography
Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’s profits.
We cover the three necessary areas required to reach this objective: Creation and maintenance of the hotel’s direct-sales platform (website, mobile device, booking systems, etc.) with the best technology, design and service; Visibility and marketing to make that platform reach the client (including the leading connectivity solution with proprietary integrations with the most important metasearch publishers) and, above all, collaboration with the hotelier in the development and implementation of the sales and commercialisation strategy, actions which are down to the hotel but essential to achieve the desired results.
Thought Leadership Podcasts
Featured Articles
Book and Join, a Key Feature of Your Loyalty Program
Challenges of Selling ‘Extras’ in Your Direct Channel
Spend on Commissions or Invest in Your Direct Sales?
Trivago Introduces its New Net CPA on Consumption
Conversion Rate Doesn’t Matter, Revenue Does
A Hotelier’s Survival Guide: Steps to Profitable Investment
Technology and Tourism: A Journey Through the Centuries
Loyalty Benefits in More Ways Beyond Net ADR
Two Weeks Until Black Friday: 5 Strategies to Boost Direct Sales
Measuring the Performance of Your Direct Channel
Booking.com: Once Again the OTA Wins and You Lose
The Potential Impacts of Ignoring Your Hotel Price Competitiveness
How Controlling Your Hotel Pricing Could Increase Bookings by 34%
No, Loyalty Does Not Increase ADR, But It’s Still Worth It
Reasons To Be Concerned About New Digital Markets Act
5 Tools in Your Hotel Google Profile to Increase Your Direct Sales
This is How Tripadvisor Net Commission Per Stay Model Works
The Seven Deadly Sins of Distribution
All You Need to Know About Trivago’s New Free Booking Links
The Reasons Why Customers Use Booking.com (And So Do I)
OTA Visibility Boosters: The True Cost is More Than You Think
Understanding the Value Proposition of Paid and Free Google Hotels
Upcoming Challenges in Hotel Distribution That May Interest You
Growing Contribution of Metasearch to Direct Revenue
How Much Are You Losing By Not Controlling Your Hotel Price
A Handbook on Hotel Distribution in the 21st Century
Net ADR: The Most Important KPI You Should Pay Attention To
Hotel Digital Marketing Funnels: How to Bring Them Together?
Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
