Mirai is the hotelier’s partner in the common objective of maximising the potential of direct sales, commercial independence, reduction of distribution costs and access without intermediaries to the highest number of potential clients, always within the general framework that these actions contribute to increase the hotel’s profits.

We cover the three necessary areas required to reach this objective: Creation and maintenance of the hotel’s direct-sales platform (website, mobile device, booking systems, etc.) with the best technology, design and service; Visibility and marketing to make that platform reach the client (including the leading connectivity solution with proprietary integrations with the most important metasearch publishers) and, above all, collaboration with the hotelier in the development and implementation of the sales and commercialisation strategy, actions which are down to the hotel but essential to achieve the desired results.

Thought Leadership Podcasts

Featured Articles

coins flying off a pile illustrating why hotels should evaluate if they spend money on commissions or invest in direct sales
Spend on Commissions or Invest in Your Direct Sales?
trivago logo for mirai article about their new net cpa on consumption offering
Trivago Introduces its New Net CPA on Consumption
person with keyboard and graphs reflecting how conversion rate has become a popular key metric for many hotels, but is the obsession about conversion rate justified
Conversion Rate Doesn’t Matter, Revenue Does
arrow in the wild pointing a direction of travel much like the need for a hotelier survival guide outlining the steps to profitable investment
A Hotelier’s Survival Guide: Steps to Profitable Investment
space man above the earth reflecting evolving world of travel and the role technology has played
Technology and Tourism: A Journey Through the Centuries
black board with chalk writing including the phrase customer loyalty
Loyalty Benefits in More Ways Beyond Net ADR
person writing on a diary in the month of november possibly a hotel marketeer mapping our black friday plans
Two Weeks Until Black Friday: 5 Strategies to Boost Direct Sales
dials on a car showing speed and revs reflecting importance for a hotel to understand how to measure the performance of their direct channel
Measuring the Performance of Your Direct Channel
booking.com name in neon lights
Booking.com: Once Again the OTA Wins and You Lose
image with ice berg reflecting the potential impacts of ignoring your hotel price competitiveness in discussion with pablo sanchez of mirai
The Potential Impacts of Ignoring Your Hotel Price Competitiveness
How controlling your hotel pricing could increase bookings by 34% mirai video discussion thumbnail
How Controlling Your Hotel Pricing Could Increase Bookings by 34%
a see saw with loyalty and hotel adr on either side reflecting the imbalance between the two
No, Loyalty Does Not Increase ADR, But It’s Still Worth It
lego character looking in panic reflecting how a hoteliers should be concerned about the new digital markets act
Reasons To Be Concerned About New Digital Markets Act
google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa
5 Tools in Your Hotel Google Profile to Increase Your Direct Sales
tripadvisor on a mobile phone
This is How Tripadvisor Net Commission Per Stay Model Works
hotel distribution seven deadly sins article image by mirai taking inspiration from a drawing by Antonio Manetti depicting hell as described by Dante
The Seven Deadly Sins of Distribution
trivago metasearch hotel listing and new free booking links offering
All You Need to Know About Trivago’s New Free Booking Links
booking.com name in neon lights
The Reasons Why Customers Use Booking.com (And So Do I)
broken piggy bank reflecting the true cost of ota visibility boosters
OTA Visibility Boosters: The True Cost is More Than You Think
google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa
Understanding the Value Proposition of Paid and Free Google Hotels
computer screen with the word distribution reflecting importance of a strategic hotel distribution strategy
Upcoming Challenges in Hotel Distribution That May Interest You
image of person using laptop to make a hotel direct booking reflecting importance of metasearch and it's growing contribution to direct revenue
Growing Contribution of Metasearch to Direct Revenue
broken piggy bank reflecting the true cost of ota visibility boosters
How Much Are You Losing By Not Controlling Your Hotel Price
businesses and homes are all reachable in a connected way for hotels if they really invested time in data driven commercial distribution strategies
A Handbook on Hotel Distribution in the 21st Century
increasing coins under monopoly hotel pieces reflecting why it is so important hotels further embrace ancillary revenue opportunities to drive greater profit
Net ADR: The Most Important KPI You Should Pay Attention To
Hotel Digital Marketing Funnels How to Bring Them Together mirai YouTube Thumbnail
Hotel Digital Marketing Funnels: How to Bring Them Together?
Hotel Digital Marketing Where Does Mid and Upper Funnel Fit In mirai YouTube Thumbnail
Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
Digital Marketing Lower Funnel What Is It and Why Important mirai YouTube Thumbnail
Hotel Digital Marketing Lower Funnel: What Is It and Why Important?
hotel digital marketing 101 episode 1 video thumbnail mirai recording
You Might Have Built It, But Will They Book? Digital Marketing 101
rate parity is over mirai article image
Parity is Over: Define New Pricing Strategy with Booking and Expedia
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